Connected TV Marketing Association to represent companies that create content for Internet-connected televisions An association launched Nov. 30 seeks to represent companies producing content for technologies integrating television and the Internet. The Connected TV Marketing Association is a global organization, with headquarters to be based in New York City, according to co-founder Zachary Weiner, also the North American president of CTVMA. Organizers expect it to have a staff of at least 10 employees, including a CEO, although Weiner currently fills that role. “We’re working with a very embryonic industry at the moment,” Weiner said. “There is a lot that needs… Read More